Jul
3

What Are Big Datasets?

Posted on July 3, 2013 by Dan Mallinger

At conferences and on client campuses, I am frequently cornered by people seeking to understand if they have Big Data.  Is their data “big?”  Do they need a tool like Hadoop?   At the heart of the confusion is a simple question: How big does a dataset need to be to be considered a “Big…

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May
29

Campaigning in the Age of Big Data

Posted on May 29, 2013 by Dan Mallinger

In the past, politics had little targeting to individual voters. Where this existed, it was achieved by local groups that understand the locality such as churches. While locally successful, these efforts could not share insights upward in the campaign or easily with other local efforts in the nation. And these efforts lacked the data analysis…

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May
1

BOSTON’s STRONG with Big Data

Posted on May 1, 2013 by Rick Farnell

Sadly, the 2013 Boston Marathon may mark the day that the world witnessed first hand the value of Big Data. We started Think Big in 2010, when only a handful of companies even knew what Big Data meant or what value it could create.  It may be the horrific events of the 2013 Boston Marathon…

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