Oct
28

Applying Big Data Analytics to Clickstream Data

Posted on October 28, 2013 by Bill Kornfeld

An important application for Big Data, indeed, the original application for which Big Data technologies were first created, is clickstream analytics.  Using predictive models to analyze it, clickstream data can be rich with insights for user engagement, site performance, query response times and more. Clickstreams are records of users’ interaction with a website or other…

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