What Are Big Datasets?

At conferences and on client campuses, I am frequently cornered by people seeking to understand if they have Big Data.  Is their data "big?"  Do they need a tool like Hadoop?   At the heart of the confusion is a…

Read More

Campaigning in the Age of Big Data

In the past, politics had little targeting to individual voters. Where this existed, it was achieved by local groups that understand the locality such as churches. While locally successful, these efforts could not share insights upward in the campaign or…

Read More