Constant Contact

Constant Contact email marketing software helps businesses, nonprofits, and marketing managers to engage their audiences, grow their customer base, and drive conversion.

Overview

Constant Contact email marketing software is a leading email marketing solution for sales leaders, marketing managers, digital marketers, customer service teams, operation managers, and business owners.

The software has been in the email marketing space for more than 20 years. It allows nonprofits, social enterprises and businesses in the healthcare, real estate, retail, supply chain industry to send email campaigns that will drive conversion.

Nonprofits use Constant Contact email marketing software to create compelling email newsletters that will increase donations and community support. Furthermore, Constant Contact offers a 30 percent discount for nonprofits.

Research has shown that email marketing is an active channel for creating awareness and driving customer acquisition, conversion, and retention. Another study reveals that email marketing offers a return on investment (ROI) of $38 for every $1. 

Constant Contact email marketing software allows marketing managers to create compelling campaigns from scratch using the drag and drop editor. Without writing any single line of code, marketers can leverage a rich library of templates to create professional emails that will deliver results in any industry.

This software allows businesses to put their email marketing activities on autopilot. Managers can design automation workflows, automate welcome emails and greetings, and schedule emails to go out based on parameters such as time, date, audience behavior, and more.

Constant Contact email marketing software allows businesses to build and grow their email list by creating dynamic signup forms. Users can add new contacts from their website, Facebook, and more.

This tool allows marketing and customer service managers to segment email lists, customize, and send targeted emails that will deliver significant results.

Constant Contact email marketing software has an analytics and reporting feature that helps users to track email campaign performance in real-time. Marketers can gain insight on email sends, opens, click-through rate, and bounce rate.

With the Constant Contact mobile app, managers can create, send, and track their email marketing campaigns on the go.

Product Details

Constant Contact email marketing software helps businesses and nonprofits engage their audience by sending email newsletters.

This software allows digital marketers to create and send beautiful email newsletters in a few minutes using their intuitive drag and drop editor.

Without any coding experience, sales and marketing teams can interact with elements, including images, text, and call to action buttons, to create campaigns that will help achieve marketing goals. They can add colors, change fonts, backgrounds, and more.

Constant Contact email marketing software has a rich library of pre-built email templates and millions of images. Managers can find the perfect picture and leverage on pre-built templates to create mobile responsive campaigns that will drive conversion and sales.

With this email marketing software, marketers can send emails with confidence. They can preview their email design within a mobile or desktop environment, and send a test email to see how their emails will appear before they launch their campaign.

Constant Contact email marketing software allows businesses to automate their email marketing activities. Automation helps companies to save time and increase productivity. This software enables users to create automation workflows that will set critical tasks in motion. Marketing managers use this tool to drive audience engagement. They can send automated welcome emails to subscribers who are interested in their product or service.

Constant Contact email marketing software allows users to create customized contact segments based on customer behavior, location, and more. By creating customer segments, managers can send automated and targeted emails to the right people at the right time.

Email marketing automation helps companies to take advantage of key sales opportunities, grow subscribers, boost email marketing performance, nurture customer relationships, and increase revenue.

Constant Contact email marketing software helps businesses to grow and manage their email list. This feature allows sales and marketing teams to create customized signup and opt-in forms using an easy to use design tool and editor.

With the dynamic signup forms, managers can capture emails and contacts from their tablets, website, and Facebook. Customers can sign up and join the email list using the text-to-join feature. Digital marketers and professionals can import their contacts from third-party applications, including Salesforce, Excel, Gmail, Outlook, etc.

Beyond list building, Constant Contact email marketing software allows users to manage their email lists. Salespeople can use tags to organize their contacts into categories such as prospects, donors, VIPs, etc. They can create customized email segments, based on location, demographics, interest, email engagement, previous sales, and more. This software empowers users to send bulk and personalized emails to specific customer segments.

Constant Contact email marketing software helps sales teams clean up their email list. It automatically removes unsubscribed contacts and updates duplicate contacts. Email list building helps businesses generate more leads, convert subscribers into active buyers, and increase sales.

Constant Contact email marketing software helps businesses track email marketing performance. With the real-time analytics and reporting tool, managers can view important email engagement metrics for single and multiple campaigns, including email sends, opens, clicks, email opens by device type, and the subject line with the most engagement.

Constant Contact email marketing software allows digital marketers to compare up to five email campaigns to see which email has the highest engagement. They can drill in to view critical statistics such as open rate, click-through rate, and bounce rates, links with the most clicks, and the people that clicked on the links.

Constant Contact email marketing software allows users to run a split test on different subject lines. Users can create an email with two subject lines and send the test to a section of their email lists. The software will automatically send the email with the winning subject to the remaining audience.

While the test is ongoing, managers can access real-time reports on email engagement and leading subject lines. After the test, they can view the overall performance of the winning subject line. Companies use insights from this software to make crucial decisions that will improve campaign performance, generate more leads, and drive conversions.

Constant Contact has a mobile app that allows managers to monitor email marketing activities on the go. With the mobile app, marketing teams do not have to miss out on any critical tasks or opportunities. They can create, send, and track their email marketing campaigns from their mobile device.

Furthermore, the Constant Contact list builder app is free, and it allows users to create new lists and sign up new subscribers. Both apps are available on Google Playstore.

Constant Contact email marketing software helps businesses to maximize their email marketing campaign through integrations with third-party solutions and partner services. This software supports integrations with third-party applications, including Facebook, Eventbrite, Shopify, WordPress, Outlook, Salesforce, QuickBooks, Gmail, BigCommerce, WooCommerce, and more.

Recap

Constant Contact email marketing software makes it easy for marketers and salespeople to create, customize, and send mobile-responsive emails to their target audience. Managers use real-time analytics and reporting features from this software to track email activities and improve email performance. Constant Contact email marketing software helps businesses increase audience engagement, build and nurture key relationships, and boost conversions.