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Emma

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Emma Features and Reviews

Emma email marketing software helps companies and nonprofits to create email campaigns, build audiences, and drive meaningful customer engagements.

 

Overview

Emma email marketing software is a web-based marketing tool for businesses, nonprofits, and professionals. The software allows marketers to create high-converting emails and landing pages using a simple drag and drop editor.

With the email automation feature, businesses can deliver timely and relevant emails to customers and create personalized customer experiences. The software automatically triggers personalized messages based on predefined workflows such as subscriber activity, website visits, recent purchases, etc. 

Emma email marketing software allows organizations to deliver follow-up emails, whether or not the customer opens the emails or clicks a link. Users can easily segment email lists, target customers, and personalize emails for every subscriber using dynamic content.

With this software, marketers can easily design signup forms and grow their email lists, use customizable subscriptions to increase engagements, and reduce opt-outs. Users can analyze email campaigns, generate valuable insights about their audience, and optimize their campaigns to get better results in the future. The software allows users to export campaign results, generate reports, and share them with relevant stakeholders.

Emma email marketing software helps marketing teams collaborate effectively. Managers can create and manage sub-accounts across their organization and assign permission levels to each sub-account users. The software supports integration with Eventbrite, Google Analytics, Microsoft Dynamics 365, Shopify, SurveyMonkey, YouTube, Evertrue, Zapier, Venga, and more. 

Product Details

Emma email marketing software allows companies and digital marketers to design beautiful emails that drive engagement. This software offers an email editor that is intuitive and easy-to-use. With built-in features, companies can create compelling campaigns without devoting lots of resources. 

The software allows users to create beautiful and responsive emails in a few minutes. Marketers can easily drag and drop content and design elements such as image placeholders, text boxes, video blocks, social buttons, etc. to build email newsletters that suit their needs.

Emma's template library features hundreds of mobile-responsive email templates that follow best practices and offer attractive designs. Companies can also code their emails from scratch or build their template. 

Emma email marketing software offers a custom HTML template builder to help users create emails that are tailor-made to their needs and style. With the Litmus Inbox Preview, users can view how custom HTML designs will look in email clients and send emails with confidence.

Emma email marketing software allows marketers to automate and schedule emails. The software offers easy and powerful email automation. It allows users to create targeted workflows based on their audience's actions both inside and outside their inbox.

Marketers can automate welcome emails to give new website visitors a warm welcome. When potential customers join email lists through custom signup forms on marketers' websites, they can provide data about interests and preferences. Marketers can set up an automated welcome email that dynamically populates content based on customer's responses.

Emma email marketing software helps companies track customers' interactions like product views, connect data, and populate content using automated follow-up emails. The software allows users to automate email campaigns based on customer activity, whether the activity is happening in or outside the email inbox, such as reviews, web visits, or purchases. With personalized emails, companies can deliver targeted offers, increase transaction rates, and generate more revenues than standard newsletters.

Emma email marketing software allows organizations to create and deliver dynamic content. The software helps marketers deliver unique and personalized content to every subscriber, all from one email. 

Dynamic content delivers personalization at scale and allows marketers to use the data collected from their subscribers to send personalized content from a single mail. Managers can easily drag and drop entire personalized text sections, content blocks, and mailing worth of hyper-personalized content.

With this software, marketers can keep content as unique as their subscribers. The mailing list's content dynamically changes based on the recipient, and each subscriber only sees contents tailored just for them.

Emma email marketing software allows marketers to integrate with third-party software and drive productivity. The software partners with the best apps in the business to help marketers power highly targeted campaigns that deliver results. The software supports integration with tools such as Eventbrite, Google Analytics, Microsoft Dynamics 365, Shopify, SurveyMonkey, YouTube, Evertrue, Zapier, Venga, and more. 

Emma email marketing software allows companies to control access and manage account-level permissions. With this tool, companies can manage all users across their business.

 The software gives managers the power to create and manage sub-accounts across their organization, and assign permission levels to the users of each sub-account. Managers use this tool to maintain full control of their marketing while giving users access to essential tools.

Emma email marketing software allows managers to create marketing calendars and send the right email at the right time. The marketing calendar gives marketers a 360 view and increased visibility into their email schedule. It also makes it easy for teams to collaborate effectively and adjust their strategy on the go. 

The software allows users to select a date and quickly reschedule or cancel their mailings. Managers can easily view scheduled mailings and A/B Content Tests, quickly adjust and send details and items like audience groups and segments, subject lines, and more without rescheduling a mail. The software allows users to preview their email to see how they will appear on mobile and desktop devices. 

Emma email marketing software allows marketers to build and publish landing pages that drive conversions. With this email marketing software, marketers can quickly build, design, and publish their landing pages. 

Landing pages have a unique URL and allow users to update and republish content while the page's unique URL remains the same. Managers can embed signup forms right into their landing page to acquire leads, collect contact information, or RSVPs to events. The software allows users to integrate Google analytics campaign ID, edit their page title search-optimized copies, and increase landing page rankings on search results.

Emma email marketing software enables organizations to analyze email campaigns and generate valuable insights. This software provides unique insights and reports to help companies learn more about their audience and drive meaningful results every time they send an email.

With this software, managers can track campaign performances based on the number of subscribers opening emails and clicking links within emails. The tool also reveals which devices the subscribers are using to open their email, whether on a smartphone or tablet or desktop.

Emma email marketing software helps marketers find out precisely what people are clicking on both desktop and mobile to decide what content works best. Users can generate reports and export results to share with team members, compare results, and decide on the next steps.

Recap

Emma email marketing software helps marketers to create successful email campaigns using simple drag-and-drop editors. Managers use this software to deliver targeted messages and personalized experiences, drive customer engagements, and increase revenue.