Hootsuite features and reviews of 2020

Hootsuite social media management software helps marketers and organizations across industries to simplify social media content creation, scheduling, management, and reporting.

Overview

Hootsuite focuses on providing social media management solutions to businesses of all sizes, to grow their brand. More than 18 million users worldwide rely on this software to execute social media strategies across different social media networks. With the help of this secure platform, users can create, schedule, and measure the impact of their social content.

Moreover, this social media management software allows users to stay active at all times by scheduling social media posts across social networks automatically. Users can upload bulk media posts in CSV format to schedule their posts at once. Additionally, Hootsuite simplifies content curation by allowing users to search for keywords and hashtags easily. Besides, users can save their pre-approved content to the content library so that team members can access them.

Relying on Hootsuite's reporting analytics, users can track their performance, measure their social media results, and share insights with their team members and clients. This software supports multiple languages. Plus, users can find out what people are saying about their brand, industry, or their competitors by filtering by location, hashtag, and keyword.

Users can promote their best organic social content directly from this software. Hootsuite's dashboard allows users to create and manage promoted campaigns effectively. Additionally, this social media management solution enables users to control access to their social media accounts without sharing passwords.

Hootsuite's mobile application, which is available for both Apple and Android devices, ensures users stay active at all times. This software allows users to set custom permission levels to manage access to team members or employees. Users can effectively connect to standard marketing and business tools without disrupting workflow or leaving the Hootsuite ecosystem. Besides, Hootsuite supports different technologies and social APIs that help users increase their revenue and reach.

Product Details

Hootsuite social media management software's dashboard allows users to create and promote content directly on social media platforms. Users can push their best social content without leaving the platform. With this software, users can effectively manage their content and engagement. Plus, they can extend the reach of their organic content by incorporating a paid strategy.

With a paid ad, users can make sure their content reaches the right people y targeting them based on geography or personal traits. Users can extend the reach of their Facebook posts by targeting new audiences by age, interests, and location. They can set custom triggers that automatically boost posts. Besides, users can promote their LinkedIn posts using Sponsored Content.

Hootsuite social media management software allows users to schedule their content across different social networks. Users can use automatic scheduling to stay active on multiple social platforms at all times. This software enables users to upload, edit, and schedule bulk social media posts at once. Users can view their schedule posts at a glance, regulate approvals, collaborate with their team members in real-time with this solution.

The interactive Hootsuite mobile app allows users to create and manage content on the go. Users can schedule posts seamlessly as they surf the web by using the Hootsuite Chrome extension. Additionally, this extension can automatically schedule posts for users.

Hootsuite social media management software enables users to find, manage, curate, and share social media content. Users can build search streams by keyword, location, or hashtag to find new content to share. This software allows users to save content to the content library shared by team members. Plus, content curation is more effortless with the search and tag functions available.

Users can access content stored in standard cloud file services like Dropbox, Google Drive, Box, Microsoft OneDrive from their dashboard. This software allows users to connect to the content tools they already use. Users can create content approval workflows to ensure all content gets approved before they are published.

Hootsuite social media management software allows organizations to efficiently and securely manage social teams. This software helps users to secure their brand by managing their social media accounts without sharing passwords.  Users can avoid errors and harmful posts by managing user levels and approval workflows. Additionally, users can manage permission levels for team members and employees.

This software allows users to assign different tasks and assignments to the right department, team, or region to boost accuracy and efficiency. Team members can get a shared view of the scheduled content and collaborate in real-time. Users can view all their posts with a color-coded display.

With this software, users can access messages from different social platforms in one place. They can prioritize conversations and assign them to the right members. Besides, the shared library of social content ensures that all team members are on the same page at all times.

Hootsuite social media management software allows users to build and export reports that show the impact and performance of their social media posts.  This software enables users to track results and performance across channels using timeframes. The intuitive interface of Hootsuite makes it easy for users to create customizable analytics. Plus, users can share their reports in multiple formats like Excel, PDF, PowerPoint, and CSV.

Users can measure their team member's performance to give a detailed analysis of their performance. Hootsuite integrates with different social analytics tools like Brandwarch, Unmetric, Talkwalker, and KAWO, which help them get deep insights.

Hootsuite social media management software helps users track topics about their business, industry, and competitors. This software allows users to follow essential conversations and set up custom streams of content. Besides, users can share these social streams with team members easily.

Users can search and filter social conversations using location, hashtags, and keywords. Hootsuite enables users to add more monitoring apps like ReviewTrackers, Reputology, and BrandWatch so they can review site ratings and track brand tone.

Recap

Individuals and businesses from different industries use the Hootsuite social media management tool. It focuses on streamlining social media content creation, scheduling, management, and reporting across multiple social platforms. This solution provides users with dashboards, report templates, integrations, analytics, and mobile applications. Hootsuite social media management software emphasizes majorly on collaboration and productivity.