HubSpot Marketing Automation

HubSpot’s marketing automation software helps startups, growing businesses, and enterprises convert leads to customers by automating repetitive marketing tasks.

Overview

About 51 percent of businesses currently use one form of marketing automation or another. However, that number is still growing. In 2018, a Forrester report said that 55 percent of marketing decision-makers intend to increase what they currently spend on technology. Twenty percent of the respondents plan to increase their spend by ten percent or more.

HubSpot’s marketing automation is feature-rich and has quite a reputation as far as customer sentiments go. Since HubSpot’s full growth suite integrates all its software (marketing, sales, service hub, and more.) automatically with its free CRM, businesses can access all their growth activity and data in one place.

Part of the marketing automation software is an easy-to-use visual board that allows businesses to craft simple or complex workflows

HubSpot’s marketing automation combines software and strategy to handle repetitive tasks and lets the marketer spend more time on growing their business. The software helps businesses create a web presence, convert visitors into buying customers, and then track and analyze the performance of all the activities. It serves both business to customer or businesses to community, and business to business operations. HubSpot is a marketing hub. 

This marketing automation allows website owners to nurture their visitors with useful, personalized content that converts them into loyal customers. 

HubSpot’s marketing automation allows businesses to create content without the need for developers. The drag and drop features will enable them to customize email and landing page templates. The software ensures that businesses can publish authoritative content on any subject and make them responsive across devices.

HubSpot provides an educational service to help users understand and use the tool efficiently. Depending on a business’s needs, the automation may involve setting up simple email list autoresponders. However, businesses with bigger needs can set up smart and complex networks with triggers that give personalized experiences. That goes without saying that HubSpot’s marketing automation is automation beyond email. It can automate any repetitive task. 

Product details

HubSpot’s marketing automation helps businesses eliminate guesswork from email marketing by tracking emails. Although email marketing is one of the oldest methods in digital marketing, some marketers have been abusing it. No wonder the open rate of emails has dropped over time. Albeit, email functionality has remained effective and is one of the core offerings of marketing automation vendors.

HubSpot’s marketing automation sends triggered emails to leads and notifies the website owner when a lead opens an email and takes action. So it takes care of cold pitching while giving the site owner time to personalize outreach to engaged customers. It has a built-in activity stream that logs leads history on the website browser immediately. So, a marketer knows when the client opens emails, clicks a link, or downloads a document.

HubSpot’s marketing automation makes it easy to set up a powerful integrated workflow. The software uses a simple visual interface to automate workflow. It uses a drip campaign to automate lead nurturing. It allows businesses to choose actions, triggers, or conditions so that the right email goes to the right person. It ties a workflow to a business goal, so you know when your emails are working, and when they are not. The software provides tools that help a business grow and replenish its database as contacts drop off with time. 

HubSpot’s marketing automation software automates lead nurturing with email drip campaigns. The process pushes prospects down the funnel to produce qualified leads. Businesses can choose triggers, actions, or conditions to send specific emails to the right person at the right time.

HubSpot marketing automation helps businesses set up logical progressions where one action leads to the next. If visitors take action on a website or after opening an email, it moves them to the next step (most likely follow-up). This progression continues until visitors become customers.

HubSpot’s marketing automation goes beyond emails to automate dozens of other tasks. Businesses save time when they automate repetitive processes, and any routine tasks can be automated. The software allows businesses to set up score leads, webhooks, sales, and rotate leads. They even get to manage big data by copying values, updating properties, and more. The marketing automation helps businesses to set triggers that allow teams to know when a customer has taken action.

HubSpot’s marketing automation helps businesses visualize, customize, and personalize their workflows. The software creates sophisticated workflows that target each customer to give them personalized experiences. Business owners can visualize simple and complex workflows in real-time. It allows the use of advanced segmentation logic, so business owners know when someone enrolls in the workflow, as well as who it is. 

HubSpot’s marketing automation enables website owners to see their visitors in real-time. They can set up email notifications for their teams to keep track of engaged customers to close the warmest leads. This feature makes it easy for them to carry out a timely follow-up. The software shows the number of visitors they get and the number of page views so that they can concentrate on interested prospects. HubSpot’s marketing automation provides businesses with filters to sort prospects in a short time.

HubSpot’s marketing automation allows businesses to create attractive marketing emails without a designer or an IT professional. The software enables marketers to select from a library of built-in email templates that can be optimized, personalized, and shared.  This frees enough time for growth because no time is wasted on drafting messages. The software has a template that fits any stage of your customers’ journey.

A marketer can customize the templates, or create new ones from scratch. A marketer can optimize the templates with real-time metrics to track performance. Businesses tend to send more personalized emails when they know the topics or links that their customers click on. Then, they can share the best emails with the rest of the team.

Recap

A lot of new people mistake marketing automation software with other tools because it combines some of the capabilities of those tools. It covers email marketing, workflow, project management, CRM, social media, and data visualization.

However, this marketing automation tool goes beyond email marketing campaigns; it connects analytics, workflows, and lead scoring tasks and tools. When marketing automation captures leads, it hands-off to sales, whereas CRM continues to store and analyze data to help sales. Unlike workflow automation, marketing automation gives a more profound insight into the effectiveness of a campaign.