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Omnisend Features and Reviews

Omnisend marketing automation software empowers eCommerce businesses with omnichannel marketing tools to drive more sales. 

Overview

Omnisend marketing automation software focuses on helping eCommerce businesses to address the buying intent of their audience across multiple points in their customer journey. This software provides users with the tools needed to convert their traffic to sales. Businesses can use this software to combine their customer experience from various channels like Email, SMS, web push notifications, and Facebook messenger into a unified workflow. Plus, Omnisend marketing automation software offers users customizable templates to create emails and automation workflows to automate their eCommerce marketing strategy.

This software offers users a comprehensive SMS marketing toolkit to enable them to reach their customers and optimize their engagement. eCommerce businesses can use the SMS channel for their campaigns, or in their automated workflows to target more customers. Omnisend marketing automation software provides users with advanced automation that enables them to send up and cross-sell, send welcome emails, reengage inactive customers, and recover lost revenue. Besides, companies can use this software's automation splits to personalize their customer experience with ease.

Omnisend marketing automation software integrates seamlessly with multiple eCommerce apps and platforms like Shopify, BigCommerce, Magento, WooCommerce, Smile.io, Gorgias, OpenCart, Yotpo, and Recharge. This software offers businesses customizable forms to enable them to collect visitor information and communicate with them across different channels. Users can automatically recommend similar products to customers using their shopping behavior as a basis. Also, Omnisend marketing automation software allows companies to offer exclusive offers and updates to their customers to foster customer loyalty.

eCommerce business can use this software for segmented targeting, and they can use different criteria to create flexible segments. Omnisend marketing automation software enables users to track their sales performance across other channels with ease. Additionally, companies can use this software to compare the metrics of their different campaigns to find out what their customers prefer.

Product Details

Omnisend marketing automation software enables businesses to connect to their customers using the channel they use the most. Users can use this software to offer an omnichannel experience to their customers, and it covers channels like SMS, Facebook Messenger, Email, and push notifications. This software allows companies to send targeted emails and text messages to their customers using smart segmentation and shopping behaviors. Omnisend marketing automation software enables businesses to connect and update their customers on Facebook Messenger. Also, users can reach their customers directly in their browser via push notifications. 

Omnisend marketing automation software allows businesses to use customer behavior for target segmentation. Users can sync their Google Ads with their dynamic segments to optimize their conversion rate and increase their reach. This software enables companies to connect their Facebook Ad account and retarget their interested customers on Facebook with ease. eCommerce companies can secure their store on any platform to Omnisend marketing automation software seamlessly. Plus, this software offers both Google and Facebook Ads audience syncing.

Omnisend marketing automation software enables businesses to create personalized and professional email campaigns. This software offers users a template library, and they can customize the template to fit their brand, and they can share saved templates to their other stores to save time. eCommerce companies can use this software's content editor to create campaigns for their eCommerce products, and they can directly add products from their store. Omnisend marketing automation software enables users to send automatically generated discount codes synced with their eCommerce platform. Besides, users can engage their email subscribers using this software's click-through rate boosters like scratch cards and gift boxes.

Omnisend marketing automation software allows businesses to monitor their campaigns ROI. Users can use comprehensive analytics to understand how their customers are interacting with their emails and the conversion rates of each campaign. This software offers companies advanced reporting, which allows them to identify the best performing channel.  Businesses can use Omnisend marketing automation software to create campaigns targeted at specific audiences. Additionally, this software provides eCommerce companies with a campaign booster functionality that helps them to optimize their campaigns and conversion rates.

Omnisend marketing automation software enables businesses to automate their marketing across different channels. Users can combine the other media into their automation workflows to allow them to drive more sales. This software offers eCommerce businesses pre-built automation workflows that enable them to automatically welcome new shoppers and remind interested customers of their abandoned carts. Users can customize their workflow and personalize the experience of their customers to meet their business goals.

Omnisend marketing automation software allows businesses to automatically send an order confirmation with a purchase receipt via email or SMS to their customers. eCommerce companies can use the previous orders of customers to suggest more products and drive sales. Plus, users can tailor their incentives and offers for multiple, personalized communication paths within a single workflow. 

Omnisend marketing automation software allows businesses to leverage their integration data. Users can use this third-party data to expand their personalized communication scope. Companies can use events and data from their customer engagements to create custom workflows. This software allows users to track their performance across multiple channels in real-time. eCommerce companies can optimize their workflows by testing different messages, subject lines, and media.

Omnisend marketing automation software allows users to add conditional content into their automated emails to tailor their messages with ease. Besides, businesses can label their contacts at different steps into their workflow for easy personalization, and they can set frequency filters for their workflows to limit the number of messages.

Omnisend marketing automation software offers eCommerce businesses in-built signup forms to enable them to collect more contacts. Users can use these forms to convert site visitors to buyers seamlessly. This software provides users with pre-built themes, and they can use the forms on any device. Also, Omnisend marketing automation software enables businesses to use reports to know the performance metrics of the signup forms.

Recap

Omnisend marketing automation software helps businesses to drive more sales across different communication channels. eCommerce companies can use this software to automate their marketing process and drive more sales.