Big Analytics: The Good and The Value
November 14, 2013
With the avalanche of data about operations, customers, and products, leading companies are utilizing Big Analytics to better understand historical patterns and predict what may come next to create sustained competitive advantage. Dan Mallinger, who leads Think Big’s data science team, will focus on practical examples of where companies are implementing new analytics approaches over big data. Dan will discuss how these efforts differ from traditional analytic approaches, the organizational and business impact, and how our clients are creating new value in areas such as marketing, services, sales and product development.