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ZoomInfo Features and Reviews

ZoomInfo lead generation software enables marketers and sales teams to acquire leads, close more sales, and increase marketing ROI. 

Overview

ZoomInfo lead generation software is a cloud-based lead generation software for marketers, businesses, and enterprises. The software provides actionable and accurate B2B contact data to help enterprises identify and connect with potential customers.

ZoomInfo lead generation software makes it easy for marketers to convert website visitors into opportunities. With this software, managers can make prospects stay on their site, engage site visitors, and get more data with simpler form fields. Marketers can ask prospects for their email address, and ZoomInfo FormComplete will automatically complete the data that users need to score and drive engagement. 

The software provides lead enrichment for multiple data sources and allows organizations to keep their CRM and Marketing Automation data accurate and up to date. ZoomInfo lead generation software offers in-depth details about contacts and prospects, including education, professional certifications, job responsibilities, work experience, web mentions, and links to their social media profiles.

ZoomInfo lead generation software provides a 360 view of account and opportunities. Managers can sync their sales team activities, gain full and real-time visibility into engagements with prospects, customers, and accounts, and achieve improved pipeline management.

ZoomInfo lead generation software allows marketers and organizations to improve productivity by integrating with extensive data and innovative technology. The software supports integration with Microsoft Dynamics, Hubspot, Outreach, Eloqua, Salesloft, Marketo, and Salesforce. 

Product Details 

ZoomInfo lead generation software allows marketers and companies to generate leads, accelerate go-to-market results, and put their sales cycle in motion. The software provides actionable and accurate B2B contact data to help businesses identify and connect with potential customers. 

With their advanced search functionality, companies can target decision-makers or prospect their next customer. Users can save their top searches and automatically receive alerts whenever a new contact or company meets their criteria.

 This software ensures that marketers never miss opportunities to connect with a potential customer. ZoomInfo uses artificial intelligence (AI) to analyze previous searches to recommend similar accounts and contacts that companies can reach out to.

The software provides real-time sales intelligence about the accounts that companies are trying to reach out to. It also offers information about companies, including hires and employees that have left. 

ZoomInfo also pulls intent signals from across various sources directly into marketer's platforms so they can identify and prioritize their outreach to companies that have shown intent to purchase.

ZoomInfo Reachout allows marketers to access company data and contact from Salesforce, LinkedIn profiles, and corporate websites. The intelligent browser plugin lets sales reps access detailed accounts and contact information without switching tools.

ZoomInfo lead generation software makes it easy for companies to acquire leads and drive better engagement with fewer form fields. Marketers can upgrade their lead forms with FormComplete and convert more website visitors. The software reduces the number of form fields and increases the likelihood that website visitors will readily provide their data. 

With the right data, companies can gain more insights into their contacts, prospects, and companies and grow revenue channels more effectively. The software provides real-time email validation to help brands decrease bounce rates and improve systems data integrity that fuel revenue-generating activities.

ZoomInfo lead generation software helps organizations capture actionable data by utilizing hidden fields to capture data like industries, job functions, lead's location, and more. This feature enables marketers to enhance their lead scoring, lead routing, and segmentation and optimize their sales and marketing teams' efficiency.

With this software, organizations can do more with their data. The tool matches incoming leads with ZoomInfo data and fuels campaigns with appropriately scored leads and segmented leads. This feature helps marketers achieve higher response rates and gain reliable follow-up data for their sales team. 

ZoomInfo lead generation software helps companies and marketers enrich, manage, and keep their database updated. This software provides an automated data solution for lead enrichment and management. Marketers can append their database with multiple ZoomInfo data points. 

The software allows organizations to automatically capture communications with customers, extract relevant data into their preferred CRM, such as Salesforce. Managers can prioritize top accounts and assign them to sales reps. 

Account records that are enriched by ZoomInfo data help users enhance overall territory management and allow customer-facing teams to prospect and drive conversion.  

ZoomInfo lead generation software enables marketers to bring lead enrichment to their tech stack and ensure that data-dependent workflows like lead scoring, routing, segmentation, and personalization are backed up with actionable and accurate ZoomInfo data.

ZoomInfo lead generation software allows marketers and organizations to improve productivity by integrating with extensive data and innovative technology with existing tools. The software supports integration with Microsoft Dynamics, Hubspot, Outreach, Eloqua, Salesloft, Marketo, and Salesforce. 

ZoomInfo lead generation software allows marketers to generate critical insights and achieve valuable business results. With this website, marketers can turn intent and insights into action using ZoomInfo WebSights. 

ZoomInfo WebSights helps marketers to reveal anonymous landing page and website visitors so that sales, marketing, and customer-facing teams can take immediate action. Websites are essential assets for marketers and businesses, and a lot of resources are spent in building landing pages, producing content, and driving traffic to the site. With ZoomInfo WebSights, companies can increase website ROI and generate revenues.

Marketers can prioritize outreach by exporting website visitor data to ZoomInfo's Advanced Search or Google Analytics, where they can rank them based on their Ideal Customer Profile settings. The software also allows users to export company records from advanced Search to their customer relationship management tool (CRM).

Users automate repetitive actions to save time and drive productivity by using ZoomInfo's Workflows feature. The tool allows managers to set various triggers that they want ZoomInfo to look out for in their process before executing specific actions. For example, "if a website visitor views pricing page or product page, create Contact in Salesforce or create Company in Marketo. 

Recap

ZoomInfo lead generation software provides reliable and actionable contact data to help businesses identify and connect with prospects. The software automatically updates and enriches the user's contact database and offers vital insights to help companies optimize marketing channels and increase sales.